Tag Archive: Lohner


In 1890 , Josef Eduard Bierenz was appointed by Daimler Motoren Gesellschaft as the Austrian retailer of Daimler engines and later automobiles. In 1899 , Josef Eduard Bierenz along with his friend Eduard Fischer (in pic) formed the company. Osterreichische Daimler Motoren Gesellschaft Bierenz, Fischer & Co (Austrian Daimler Motors Partnership Company Bierenz, Fischer & Co)

One of the earliest Austro-Daimler truck of 1901, used for transporting ice –

A 1901 Austro-Daimler car –

In 1902, Paul Daimler , Son of Gottileb Daimler joined Austro-Daimler as the Engineering Director and was involved in designing and manufacture of new cars and engines. In 1905, he developed the world’s first armored 4×4 car for the Austrian Army.

 

In 1905, Paul Daimler left for the parent company – Daimler of Germany. His position as taken by the legendary Ferdinand Porsche who joined from Lohner. Ferdinand Porsche concentrated on racing as , according to him, racing is the best way to build reliability as well as brand.

In 1906 the company was renamed as Austro-Daimler and in 1910, Austro-Daimler became independent as DMG sold all its shares.

Porsche concentrated on racing and participated in the Prinz Heinrich Grand Prix, winning the top three positions with a Austro-Daimler race car.

The Prince Henry Race car

A 1932 , Austro Daimler ADR

 

In 1928 , amid financial troubles, Austro-Daimler was merged with Puch and named Austro-Daimler-Puchwerke.

In 1934, Austro-Daimler-Puchwerke was taken over by Steyr and became Steyr-Daimler-Puch and the Austro-Daimler brand slowly disappeared.

The Austro-Daimler Logos –

Heinrich Lohner (1786 – 1855) and his son Jakob Lohner (1821 – 1892) of Austria were in to the business of manufacturing wagons and luxury coaches. They were suppliers to many Royal courts as well as to the Austrian emperor. In 1863 , the company was named as Jacob Lohner Werke und Sohns.

In 1887 , Ludwig Lohner (1858 – 1928) – Jacob Lohner’s son, decided to investigate and expand in to self-propelled car which seemed to have a future. In 1897, Jacob Lohner & Co employed Ferdinand Porsche as their lead engineer to look in to the possibility of making a self-propelled car.

Porsche quickly made a design to use electric power to propel a car and made a car fitted with electric motors in the wheels , capable of providing 2 – 7 hp of power – the electricity being supplied a battery pack.

This electric car created a sensation and generated many orders and was in production till 1904. One customer wanted an upgraded design capable of seating up to 4 people as well as capable running on Petrol and electricity with drive to all 4 wheels. Challenged , Porsche created the world’s first serial Hybrid , named Mixtie. This vehicle was unveiled in 1901, was the world’s first Hybrid as well as 4WD vehicle.

See the video of a restored  Mixtie here.

This design was of a serial hybrid – the petrol engine charging the battery,  and is of similar design  as the current Chevrolet Volt and Diesel Locomotives. It was rumored that NASA looked in to the design while designing the Lunar Rover for the moon landing in the 60s.

Ferdinand Porsche left Jacob Lohner & co in 1905 and went to work with Daimler. He was instrumental in creating the Volkswagen Beetle along with the controversy involving Tatra. Ultimately , Ferdinand created the company Porsche AG as we know today.